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courtesy of Rustan's Shopwise Commonwealth |
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Since the time Rustan's started in Makati, my mom had always said nothing (no other mall, that is) is better than Rustan's. Its Quality through and through from the brightly-lit glass cases displaying oh-so-classy perfumes to the dresses that one can only find in Rustan's. During past better times, my mom would always gift me with Oleg Cassini Long-sleeve Shirts and when I told her those are so expensive (even during those days), her reply was ONLY RUSTAN'S HAD REAL XXL THAT FITS MY SHOULDERS! Her love affair with dear Oleg did not stop there as there were belts with their shiny buckles and neck ties with tie clips that she said made me look JUST RIGHT.
Her fancy with Rustan's did not stop with the Merchandise Section. She had absolute praises for the fine assortments in the Rustan's Supermarket (and now, Shopwise) as they had the choicest cuts and the Rustan's Staff tending the Meat Section were so accommodating and helpful in helping her select the choices. I remembered too when my daughter, who was in charge of making our Christmas Eve dinner, asked me to buy a slice of Gruyere Cheese and I could only do that at Rustan's!
And so, when my mother learned that Rustan's was opening a Shopwise at Commonwealth (just a km from her home in BF Homes Quezon City), she wanted to see it. Alas, it was not to be so. . . . . She had to content herself with just waiting for my sister to do the shopping for her while she waited at the Jollibee at the Ground floor. You see, the Layout of Shopwise Commonwealth is not friendly to people of her age (she is 76 years old), to wit:
1. To get to the Supermarket area, she would have to ride the steep Walkalator to the second floor but she was afraid (as Oldies are wont to feel) when going up high places and the incline might trigger a Vertigo Attack and she would lose her balance;
2. To get to the Comfort room, the security guard said my mom has to ride another escalator to the Basement of the Supermarket complex (and climb back up again to Ground level afterwards).
Well, her Lover Affair with her dear Rustan's will now have to end hopefully temporarily till Rustan's somehow remembers her loyal but Oldie shoppers when they build their next Shopwise and Rustan's.
I am sure there are many just like my mom who share her sentiments and from a demographic point of view, this Senior Citizen Group is a growing group and they have the money to buy!!! After all, Rustan's is the Nordstrom of the Philippines, no less and where they both represent the epitome of Customer Service par excellence.
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